Jouko Ahvenainen, President at Xtract, will present Xtract´s views at Informa´s Marketing Mobile Services Summit, 3-5 October 2006 in Lisbon. The summit concentrates on issues around targeting, marketing and delivering consistent customer experience to maximize ARPU.
On Wed 4 October Mr. Ahvenainen will present Xtract´s views about “Employing Focused Market Intelligence - Qualifying Marketing Strategy against Surveyed Customers and Prospects and Actual Usage Data”.The presentation emphasises the signifigance of Alpha User and Community Relationship Management aspects as key drivers for customer oriented mobile marketing strategy.
For more information please visit:
www.informatm.com/custex
