UTalkMarketing featured an article by Jouko Ahvenainen of Xtract. In this article, Ahvenainen looks at word of mouth marketing in a pragmatic manner. Here is a quick peek with some of the requirements for starting a positive word-of-mouth effect:
• Identifying who within the social ecosystem of your customers is influential. In this way, any company can consider its customer base as a social network; we aren’t talking just about Facebook users
• Targeting these influential people (what can be called ‘Alphas’) with campaigns that are most relevant to them, which they are likely to want to share with their network
• Making real-time marketing decisions based upon actual data and the way it’s analysed.
A full version of the article can be found from: UTalkMarketing
