More than two thirds of the world’s mobile subscriptions are prepaid. Yet the marketing discussions mainly revolve around postpaid topics, and the problematics in how to know more about and reach the prepaid customers are left in the background.
Lately, Xtract has worked closely with several large prepaid focused operators on both churn and product marketing. Together, we have found critical issues that we have solved, for instance in churn definitions as part of the analytics process.
At the end of January, our Product Marketing Manager Mikko Röntynen will speak on these topics in Kuala Lumpur, Malaysia, at the IQPC event called Prepaid Mobile Summit 2010. His topic will be:
Driving the value of prepaid customers using Social Intelligence
· What is Social Intelligence and what can it reveal about your prepaid customers?
· Demographics prediction as a basis for targeting in marketing campaigns
· Finding right targets for effective customer retention, product up-sell and customer acquisition campaigning
Improved insight and targeting to prepaid customers is a key strategic focus for Xtract in 2010.
