Xtract refines social interaction, behaviour and demographic data to create accurate 3D user profiles.
These profiles for the first time utilise data as a dynamic tool in the day-to-day marketing for effective and intelligent targeting of marketing campaigns and advertising. Xtract’s Social Links is an automated, self-learning solution capable of analysing billions of mobile transactions with easy to use and actionable tools for operators and online companies to define accurate target groups for their marketing campaigns.
