Board of Directors

Non-executive Director
Juha Mikkola is the head of investment process in Eqvitec and one of the founders of Eqvitec Partners. He has managed numerous successful technology companies from startup to internationalisation. Many of his investments have now been either publicly listed or acquired by other industrial corporations. Juha has been responsible for such portfolio companies as Digia, Smarttrust, AffectoGenimap, Iobox, Infosto and many others. “In a very competitive environment strong technology is just a good start. We at Eqvitec know from experience how important it is to have a right business model and well communicated service offering to be successful.”

Member of the Board
Alan Moore is member of the board of Xtract. Alan is the originator of the term, philosophy and principles of Engagement Marketing. He started working on the concept in the late 1990’s, which, culminated in his founding the first specialist Community Engagement Marketing company in 2001, SMLXL, Small Medium Large XtraLarge, and the writing of the seminal book Communities Dominate Brands. SMLXL is a new type of marketing company that helps businesses and customers to better engage with one another.

Alan has 17 years experience as a creative brand strategist, representing global brands at leading international marketing agencies. His clients include: Nokia, Blyk, Telia Sonera, SonyBMG, The Coca Cola Company, H&M, TV2 Finland and TV2 Norway, Hewlett Packard, Masterfoods, John de Mols investment company Cyrte, The Centre for the Experience Economy University Amsterdam, IPG, WPP companies OgilvyOne and JWT, Supermassive Games and the ethical brand Neal’s Yard Remedies.

Alan’s theories, work and practical guidance has played a key role in enabling the global company Nokia to rethink is marketing strategies, and product development. He is also an executive director of Masthead Media Solutions for Global Social Networks.

Alan’s belief is that, within the near future community-based engagement initiatives, and the enabling of peer-to-peer flows of communication within organisations and those that engage with them. Will replace the traditional orthodoxies of; government, management, business, media distribution, and marketing as the primary medium by which these organisations will successfully engage with their audiences.

Alan’s recent book Communities Dominate Brands has provided an international platform for him to address, radio, television, conference and digital audiences globally. Reviews of his book and his articles have been published in; the Financial Times, The Guardian, New Media Age, Market Leader (the official journal of the Marketing Society UK), The International Journal of Advertising, New Media Knowledge (University Westminster), the Magnus University Business School (India), Asian Business Leaders Magazine.

Member of the Board
Voytek Siewierski is member of the board of Xtract. Voytek is Investment Partner at Mitsui & Co.Venture Partners,Inc., Silicon Valley Office. Before joining MCVP team Mr. Siewierski was an Executive Director at NTT DoCoMo including 6 years in Japan and 3 years in the UK. After participating in the carrier’s IPO at Tokyo Stock Exchange he coordinated DoCoMo’s international technology partnerships including the partnership with Sun Microsystems that brought Java to mobile phones. Developed a number of successful value added mobile services with partners such as Walt Disney Corporation, Warner Brothers, CNN and others. Mr. Siewierski executed a number of international equity investments in cellular carriers in Europe and Asia and initiated a number of technology licensing projects between DoCoMo and mobile operators such as KPN Mobile in Holland, Telefonica in Spain, Boygues Telecom in France and KG Telecom in Taiwan. Between 2004 and 2006 he was in charge of all new business in Europe. His previous experience includes consulting and technology research in the United States and Europe. A visiting lecturer at the University of Oxford, teaching telecommunications and judge in several technology awards programs, including Tech Pioneers of the World Economic Forum in Davos and Mobile Innovation Awards of the GSM Association. Holds M.A.L.D from the Fletcher School of Law and Diplomacy (Tufts University/Harvard). Graduate courses in IT and International Marketing at the Harvard Business School.

Chief Executive Officer and Co-Founder
Kimmo Kiviluoto has 10 years of experience in customer analytics services and entrepreneurship. Mr. Kiviluoto has worked as an analytics consultant for telecom, media, and financial institutions, and directed personalization and analytics product businesses. Mr. Kiviluoto has a strong background in analytics methods and has authored dozens of scientific publications on Neural Networks and other statistical tools, with applications on forecasting, time-series analysis, segmentation, and profiling. Mr. Kiviluoto has a M.Sc. from Helsinki University of Technology.

Chairman of the Board
Martti Mehtälä is Chairman of the Board of Xtract. Martti has been the Managing Director of Microsoft Finland for 12 years, until June 2007. With over 25 years experience as a senior manager in the IT industry, he has a profound knowledge of the computer and software business as well as many lines of businesses. Martti and has been working in cooperation with many well-known international computer companies and various channel partners.
Martti started his career at Nokia Data in 1982 and then as the Country Manager of Computervision Inc (1984-1986). Back at Nokia, he held several senior management positions in sales and marketing within Nokia Data and ICL group. Before joining Microsoft he acted as Managing Director of Dava Oy, the second largest IT-distributor at that time in Finland.

Martti Mehtälä is also a member of the board for SysOpen Digia and chairman of the board and co-founder of NatureGate.

Martti holds a Master of Science degree in engineering from Oulu University of Technology.