Advanced Analytics powered by Social Intelligence
Xtract Advanced Analytics solution is productised analytical platform capable of utilizing vast amount of versatile data, including information related to Social Networks, for creating predictions of phenomenom of interest (e.g. churn).
Until now, the business insight has been mainly focusing on having all the data available in a consolidated data warehouse as well as analyzing what has happened in the past. However, businesses has an increasing need to also understand more and more what will happen in the future in order to make right decision early enough in order to stay ahead of competition. Next generation predictive analytics provide with tools that will turn the vast amount of data into actionable information regarding future. One could say that current methodologies are more backward looking whereas next generation advanced analytics are forward looking.
It’s very rare for anybody to make purchasing decisions in isolation. Whether we realize it or not – whether we like to admit it or not – we are all influenced by a number of external factors which combine with our requirements, desires and core values in the decision making process. Xtract advanced analytics is also taking this aspect into account by analyzing the social network derived from transactional data. This is not only improving the overall prediction, but also enables new marketing approaches based on virality. More details can be found xxxxx(link to social intelligence)
In today’s ultra competitive markets, business decisions needs to made very quickly, or even real time. This implies new requirements for analytical solutions providing information for those decisions – solutions needs to be integrated to business processes tightly. In practice this means that supporting analytical systems needs to be automated so that the results can be utilized in business processes without manual intervention and systems are self learning by nature for avoiding manual maintenance work.