I was with the engagement marketing guru Alan Moore in Library House’s Media Tech event in London this week. Alan presented Xtract and Social Marketing Intelligence to the audience, which included many people from the leading media and investment companies. Advertising and social networks were the main topics in most of presentations this year. Antti Örling from Blyk (Xtract’s customer) especially emphasized the value of targeting and relevance in mobile advertising. He mentioned that Blyk achieved 12% to 43% response rate in their mobile campaigns, compared to the norm of 3% to 6% in mobile and 0.2% in the internet.
People still have a lot of questions, e.g. “how will social network, mobile advertising and business models be like in the future?”. But people see the value of targeting and relevance in digital advertising, and understand the “hot media” needs social marketing intelligence.
You can also read more from Alan’s blog.
