We have a brand new white paper online on the topic Brands need People and People need Brands: How social analytics benefit consumers while protecting their privacy.
Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique opportunity. They can concentrate on promoting their products and services to those who have already shown interest to them.
In the white paper, we analyze ways of making marketing relevant and useful for the end users. This can be done by targeting the Alpha users, the most influential persons in a social network.
We list six topics to consider when planning social analytics:
- Provide simple opt-out
- Inform users on data usage
- Protect customer information
- Respect industry guidelines
- Let users control their privacy
- Advertise to youth with care
The white paper also presents, how mobile operators can use Xtract Social Links to find effectively the targets for marketing campaigns. The Product Marketing Module for Xtract Social Links can bring this power to targeting specific products effectively to the influential users.
Did you find the white paper useful? Was there something missing? All feedback is welcome!
November 5th, 2008 at 7:06 am
[...] thinking is confirmed by Xtract in their most recent white paper titled Brands Need People and People Need Brands. Xtract argues that when ads are positioned [...]
November 7th, 2008 at 12:25 pm
[...] Definitely worth a read and you can get the paper by clicking this link [...]