eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms software vendor specializing in Mobile
Money and Value‐Added Services (VAS) today announced a partnership agreement with Xtract, a
leading provider of advanced analytics solutions, powered by social intelligence.
The combined forces of eServGlobal’s PromoMax solution and Xtract’s Social Links service will provide
mobile network operators with the ultimate weapon to target socially profiled customers with real time
promotions, maximising investment and minimising churn.
PromoMax empowers operators to deploy individually targeted, diversified and timely promotions
quickly to market. Social Links integrates seamlessly with the PromoMax platform to provide
sophisticated advanced analytics, including social aspects of subscribers.
The 3D analytical profiling offered by Social Links provides the capability to not only predict the
behaviour of subscribers for a given campaign but also the potential to influence those around them.
Likely churners can be retained with a wide array of rewards, delivered in real time and for any type of
top‐up or usage.
PromoMax has been benchmarked for 50+ million subscribers and 300+ million daily service events; the
solution is currently running 20+ simultaneous active promotions at one of eServGlobal’s customers,
reaching peaks of 1.8 million rewards per day granted on a human real time mode.
“PromoMax and Social Links are a natural fit,” commented Craig Halliday, CEO, eServGlobal, “Both
solutions offer industry leading technology to empower the mobile network operator. We are excited to
develop a strong partnership with Xtract which will, in turn, bring our customers even greater value.”
“PromoMax and Social Links provide an end‐to‐end solution to mobile operators for implementing
successful customer value management strategies,” commented Mika Lindholm, CEO, Xtract, “Xtract
Social Links brings best‐in‐class advanced analytics for predicting behaviour of subscribers so that mobile
operators can approach subscribers proactively, while PromoMax brings the capability to deliver the
promotions real time and create dialogue with subscribers”.
Social Links exports the customer profiles to the PromoMax platform, tagged with the appropriate
promotion ID, allowing PromoMax to dynamically update the eligible customers for the relevant
eServGlobal and Xtract have the flexibility and agility to offer customised solutions which best meet the
needs of the local market. With various licensing alternatives, including a SaaS based delivery model,
operators have the freedom to tailor a total solution to suit their needs.
eServGlobal specializes in Mobile Money solutions and Value‐Added Services (VAS), to help Telco Service
Providers increase their revenue and gain and maintain customer ownership.
eServGlobal invests heavily in product development, using carrier‐grade, next‐generation technology
aligned with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile,
fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local
markets, leveraging their core assets and their trusted agent and subscriber relationships.
With 13 offices globally, eServGlobal provides full “end‐to‐end” and “any account to any account”
Mobile Financial Services and International Money Transfers. Our Value Added Services in promotions,
loyalty, messaging, and multiplay are focused around the transaction and enable service providers to
engage with the subscriber in a personalized and dynamic manner.
To reduce time‐to market and manage exposure to CAPEX, we now offer multiple licensing alternatives,
including SaaS‐based flexible, revenue‐share pricing. eServGlobal is listed on the Australian Securities
Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: www.eservglobal.com
For further information, please contact:
Alison Cheek, Communication Manager
T: +33 6 87 96 77 46
Mikko Kestilä, VP of Customer Operations
T: +358 20 749 8765