Social Links 3.0 new graphical interface enables operators to view and understand their subscribers’ social interactions, demographics and behaviour
Mobile World Congress, Barcelona, Spain — 16 February 2009 – Xtract announced today the newest version of its flagship social intelligence solution, Social Links 3.0. Social Links 3.0 comes with a new comprehensive graphical interface for operators to view and understand their subscribers’ social behaviour and utilise this intelligence for effective targeting of marketing and to support strategic business decisions.
Xtract Social Links analyses social interactions, behaviour and demographic data that mobile operators and online companies have on their customers and members, to create accurate, automated consumer profiles. These profiles are used for effective and personalised marketing which is a necessity in today’s business environment.
“Digital data is one of the most powerful assets mobile operators have and Xtract helps to monetise it. Social Links can revolutionise operator marketing and CRM operations with insightful customer intelligence that takes the social dimension into account. Leveraging this intelligence, operators can deliver marketing that is personal, relevant and compelling to their subscribers,” says Timo Laaksonen, CEO of Xtract.
Social Links is a unique customer intelligence solution that sharpens targets for effective marketing campaigns to prevent churn, launch and cross-sell new products and acquire new customers. With the new dashboard style interface, in an easy and visual way, mobile operators will benefit the following:
• Understand and utilise social intelligence on subscriber groups to get more relevant support for strategic business decisions
• Find out how influential subscribers, the Alphas, differ from other subscribers and utilise that information for churn, cross-sell and up-sell campaigns
• Calculate the social monetary value of your subscribers to support the subscriber valuation with individual’s monetary influence on others
• Measure the actual effect of your viral marketing campaign including the viral effect
• Get social intelligence enabled insight on prepaid customers’ demographics for targeting them with more relevant offers
• View and predict churn and its viral effect – for taking action early to prevent churn before it actually happens.
The Social Links 3.0 graphical interface is easily customisable and offers vast possibilities for customer insight. The new version will be available for first customer deliveries at the end of March 2009.
End user data privacy in Social Links
Data privacy is an integral part of Xtract’s working practices. The Social Links with its standard modules complies with the strictest data privacy policies. A stand-alone module makes sure that all individual level information is made anonyms and all the results are categorised into groups relevant for marketing.
About Xtract – showcasing at the Mobile Innovations Zone at Mobile World Congress
Xtract delivers solutions for social marketing and advertising intelligence. The company refines social interaction, personal behaviour and demographic data to create accurate 3D user profiles. These profiles for the first time enable companies to utilise data as a dynamic tool in the day-to-day business of marketing for effective and intelligent targeting of digital advertising, viral campaigns and predictive churn management. Xtract’s solutions are automated, self-learning and capable of analysing billions of customer transactions. They make complexity simple with easy to use and actionable interface for marketers and advertisers to define accurate targets for their campaigns. Xtract works with over 50 blue-chip companies with intensive customer data. Headquarters are in Helsinki, Finland.