Social media is becoming more and more important — even more important than other media because it is closer to our human nature. Imagine yourself without any communication with people around you. And then, imagine making all your purchase decisions based on the adverts without an opportunity to ask questions and exchange opinions. How hard could that be? And yet, when we create the marketing messages and adverts we take into consideration everything else such as age, gender and behavior but, the impact of social interactions.
Taking into account social interactionss between people and the impact they have on your brand is very important especially on web and mobile social networks. When we create target groups for our online advertising, we need to utilise tools that take into account how and what people communicate to each other online and how that communication influences their decisions. Marketers have known for a long time that word of mouth has an enormous impact on purchase decision making - we could just not measure it. With web and mobile technologies, that is now possible.
If you’re interested to hear more on the topic and happen to visit CTIA Wireless in San Francisco, come and listen our Chief Strategy Officer, Jouko Ahvenainen speaking on September 9th. This is a special conference the day before CTIA Wireless IT opens doors called Mobile Web Strategies.”
