This year’s Customer Segmentation and Intelligence conference will focus on the development of actionable strategies for mobile operators’ main challenges – drive ARPU and minimise churn. As the recession bites and customers radically change their behaviour, how can you use your segmentation tools and strategies to establish what they really want and develop valuable propositions that meet their needs? The conference will cover what data, tools and models operators should use to develop meaningful segmentation strategies at both the macro and micro levels.
Xtract’s VP of Product Management & Marketing, Sari Aapola will speak in the morning of Day Two of the Conference. These are some of the points her presentation will cover:
Engaging Consumer 2.0 – Understanding And Exploiting Social Intelligence In Operator Segmentation And Marketing
• Consumer 2.0 is in the driving seat – understanding how a paradigm shift in consumer behaviour is changing the rules of marketing
• Defining Social Intelligence and determining how it can be used to tackle the most burning business challenges of churn and product up- / cross-selling
• Identifying the deliverables of Social Intelligence today and establishing how it can be integrated into the operator’s marketing processes and systems
• Where is Social Intelligence going next?
