Category Archives: Analytics
Content is the basis of virality
Propensity or influence? During the past months we’ve had several discussions internally and with our customers about virality. Our experience clearly shows that not everything is viral in marketing. Churn virality varies in different networks and there are cases where … Continue reading
White paper on consumer benefits and privacy protection
We have a brand new white paper online on the topic Brands need People and People need Brands: How social analytics benefit consumers while protecting their privacy. Using new social tools, consumers can decide, what information … Continue reading
White paper on Social Advertising Intelligence
We have a new white paper online on the topic Social Advertising Intelligence: How to reach consumers with active advertising. Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less … Continue reading