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We have a new white paper online on the topic Social Advertising Intelligence: How to reach consumers with active advertising.

Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less effective than before. Until now, the tools for planning and buying online and mobile advertising have been lacking.

In the white paper, we analyze the four main challenges that advertisers face with online and mobile advertising, that is:

1. Measuring the full impact of the ads
2. Lack of tools
3. Ads cannot be bought in a unified way
4. Lack of information on online users

The white paper also presents, how Xtract Social Advertising Intelligence can be used to target campaigns effectively, solving some of the challenges with multi-channel advertising.

Did you find the white paper useful? Was there something missing? All feedback is welcome!

“the main point of information visualization is not to decorate, nor to show-off but, to help in making the right conclusions on unexplored data”

I recently googled for information on visualization, or casually, “infovis”. I ran into a weblog on Information Aesthtics (”infosthetics”). Visualizing social networks seems to be one of the leading topics in this blog, too. Network visualization is, as Janne recently pointed out, technically difficult as such, but also conceptually problematic. And network visualization is only one visualization task in our work.
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