Xtract » In daily life http://www.xtract.com Corporate website Thu, 22 Apr 2010 13:02:06 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Customer Acquisition Alpha http://www.xtract.com/blog/2009/05/08/customer-acquisition-alpha/ http://www.xtract.com/blog/2009/05/08/customer-acquisition-alpha/#comments Fri, 08 May 2009 08:35:41 +0000 Arlinda http://www.xtract.com/?p=1069 An Alpha is similar to a champion or an influencer. Nevertheless, in addition to having high influence and links in the community, the Alpha also has high probability to buy some of your products, acquire more customers or churn away. So, there are different kinds of Alphas and today I want to tell you how we find the Acquisition Alphas.

For Customer Acquisition, we use highly advanced analytics software that can process billions of data points. This powerful software is highly accurate. We find exactly those subscribers that have the highest potential to recruit new ones from another network. We take into account their influence level and number of off-net (out of your network) friends.

The illustration shows subscribers that have high or low influence and that might have off-net friends. Xtract identifies that the subscriber with the green circle has off-net friends (the ones in yellow) as well as high recruiting influence. This means that she would be the best target for your member-get-member campaign.Illustration: Customer Acquisition

Finding the Alphas in your customer base is like finding gold in a goldmine. Remember! You need your Alphas and you need to treat them well.

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