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Xtract listed as one of the hottest 100 private companies in Europe at 2008 Mediatech 100: http://www.libraryhouse.net/mediatech/2008/mediatech100/

The second competition of our competition series opens today: Xtract International Student Design Competition 2008. It is opened for all students of the following art schools:

• London School of Communications, London, UK
• University of Art and Design Helsinki, Helsinki, Finland
• Akademia Sztuk Pieknych w Warsawie, Warsaw, Poland
• Rhode Island School of Design, Providence, USA
• California College of the Arts, San Francisco, USA
• Tama Art University, Tokyo, Japan

We are trying to educate people through this competition what real social networks are, not facebook buddies, but social networks of people who REALLY communicate.

Today, we are very excited since we are launching our first competition: Xtract Scenario Competition.

If you could see the social connections between your website visitors and find out who are the most influential ones – how could you utilise the knowledge to your business benefit?

Submit a presentation describing how you would utilise insight about your most influential users and the way your user base is networked, for example to improve your online marketing and advertising campaigns.

This is one of a twin pair competition, the other one being a closed competition for certain art schools around the world (opening October 22nd, 2008). We hope that these competitions will give some insight for both the online and mobile communities into the art of social networks and advertising in real social networks.

Any one with good ideas are invited to participate to the scenario competition, as it aims at being a vast brainstorm of scenarios of how to utilise the real social network of web sites.

The first prize is the Wacom Cintiq 12WX, read more on the competition website.