Category Archives: Influences & Alpha Users

Content is the basis of virality

Posted on January 28, 2010 by Sari

Propensity or influence? During the past months we’ve had several discussions internally and with our customers about virality. Our experience clearly shows that not everything is viral in marketing. Churn virality varies in different networks and there are cases where … Continue reading →

Posted in Analytics, Analytics for Dummies, Blog, Business, Influences & Alpha Users, Marketing, Social Network Analytics, Social Networks & Communities, Xtract | Leave a comment

White paper on consumer benefits and privacy protection

Posted on October 30, 2008 by Janne A

We have a brand new white paper online on the topic Brands need People and People need Brands: How social analytics benefit consumers while protecting their privacy. Using new social tools, consumers can decide, what information … Continue reading →

Posted in Analytics, Influences & Alpha Users, Marketing, Publications | Tagged , | Leave a comment