Espoo, Finland: 12^th October 2011, Xtract, a leading provider of social intelligence-powered advanced predictive analytics technologies and solutions and Nokia Siemens Networks, a leading global enabler of telecommunications services, announced today that they will jointly deliver a Predictive Analytics solution to mobile operators globally.

With advanced capabilities for analysing and segmenting customers, the solution helps operators reduce churn and target their marketing campaigns more effectively. When integrated with other capabilities in the Nokia Siemens Networks’ offering for Customer Experience Management, such as campaign management, the Social Analytics solution strengthens the insight generated for the departments across the operator organisation.

“Nokia Siemens Networks offering provides a superior platform for our advanced predictive analytics solutions to deliver industry’s best prediction accuracy, below-the-line take-up rates, and profiling for automated customer experience management,” says Mika Lindholm, CEO of Xtract. “Operators around the world will be able to unleash the power of subscriber data, including insight from social networks. For their customers, the benefits are proactive and relevant response to their needs, personalisation of marketing campaigns, and more effective customer care.”

“Social Analytics is a powerful tool to enhance the customer experience, which is a top priority for many operators. It provides valuable insight for automated action, such as targeted promotions, to reduce churn and increase subscriber ARPU. In one of our recent projects for an operator in the Middle East and Africa we demonstrated improved results of the monthly promotion campaigns by more than 100%,” says Matthew Dove, Head of Solutions and Portfolio Management in Consulting and System Integration, Nokia Siemens Networks.

The Xtract solution will be offered to the market as part of the overall Nokia Siemens Networks Business Solutions portfolio and as a stand-alone product.

The combined forces of eServGlobal’s PromoMax solution and Xtract’s Social Links service will provide
mobile network operators with the ultimate weapon to target socially profiled customers with real time
promotions, maximising investment and minimising churn.

PromoMax empowers operators to deploy individually targeted, diversified and timely promotions
quickly to market. Social Links integrates seamlessly with the PromoMax platform to provide
sophisticated advanced analytics, including social aspects of subscribers.

The 3D analytical profiling offered by Social Links provides the capability to not only predict the
behaviour of subscribers for a given campaign but also the potential to influence those around them.
Likely churners can be retained with a wide array of rewards, delivered in real time and for any type of
top‐up or usage.

PromoMax has been benchmarked for 50+ million subscribers and 300+ million daily service events; the
solution is currently running 20+ simultaneous active promotions at one of eServGlobal’s customers,
reaching peaks of 1.8 million rewards per day granted on a human real time mode.

“PromoMax and Social Links are a natural fit,” commented Craig Halliday, CEO, eServGlobal, “Both
solutions offer industry leading technology to empower the mobile network operator. We are excited to
develop a strong partnership with Xtract which will, in turn, bring our customers even greater value.”
“PromoMax and Social Links provide an end‐to‐end solution to mobile operators for implementing
successful customer value management strategies,” commented Mika Lindholm, CEO, Xtract, “Xtract
Social Links brings best‐in‐class advanced analytics for predicting behaviour of subscribers so that mobile
operators can approach subscribers proactively, while PromoMax brings the capability to deliver the
promotions real time and create dialogue with subscribers”.

Social Links exports the customer profiles to the PromoMax platform, tagged with the appropriate
promotion ID, allowing PromoMax to dynamically update the eligible customers for the relevant
promotion.

eServGlobal and Xtract have the flexibility and agility to offer customised solutions which best meet the
needs of the local market. With various licensing alternatives, including a SaaS based delivery model,
operators have the freedom to tailor a total solution to suit their needs.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and Value‐Added Services (VAS), to help Telco Service
Providers increase their revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using carrier‐grade, next‐generation technology
aligned with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile,
fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local
markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full “end‐to‐end” and “any account to any account”
Mobile Financial Services and International Money Transfers. Our Value Added Services in promotions,
loyalty, messaging, and multiplay are focused around the transaction and enable service providers to
engage with the subscriber in a personalized and dynamic manner.

To reduce time‐to market and manage exposure to CAPEX, we now offer multiple licensing alternatives,
including SaaS‐based flexible, revenue‐share pricing. eServGlobal is listed on the Australian Securities
Exchange (ESV) and the London Stock Exchange AIM (ESG). More information at: www.eservglobal.com

For further information, please contact:

eServGlobal                        www.eservglobal.com
Alison Cheek, Communication Manager
alison.cheek@eservglobal.com
T: +33 6 87 96 77 46

Xtract                             www.xtract.com
Mikko Kestilä, VP of Customer Operations
mikko.kestila@xtract.com
T: +358 20 749 8765