Category Archives: Press Releases
Measuring Customer Social Revenue with Xtract Social Links
Customers’ Close Social Community and Influence Play a Significant Role in Purchasing Decisions and Defining Customer Value Mobile Asia Congress, Macao, SAR of Republic of China – November 19, 2008 – Xtract Social Links’ new feature, Social Revenue, measures the … Continue reading
Xtract Names Michael Hallén Chairman of the Board of Directors
Helsinki, Finland – October 16, 2008 – Xtract announced today that the company’s board of directors has appointed Michael Hallén as chairman of the board effective immediately. Hallén has a solid experience from several technology companies. Michael Hallén’s most … Continue reading
Xtract Social Links™ Now Available in USA, Adds Demographic Prediction
The newest software module brings more customer insight for effective mobile marketing campaigns Helsinki, Finland and San Francisco, USA – September 10, 2008 – Marketers in the telecom industry are faced with the challenge of ever-changing market conditions that lead … Continue reading
Xtract and Greenplum See Significant Adoption of Unique Social Advertising Intelligence Solution in Europe and Asia
Joint Solution Enables Companies to Gain Deep Customer Insight and Better Target Their Advertising Helsinki, Finland and San Mateo, Calif. – 25 June 2008 – Xtract, the leader in social advertising intelligence, and Greenplum, a leading provider of … Continue reading
Xtract secures EUR 3.5 Million to support fast growth
London, UK and Helsinki, Finland: Xtract, the leader in social advertising intelligence today announced it has closed new funding of EUR 3,5 Million led by Creandum, a leading early stage technology investor together with renewed commitment from existing investor ETF … Continue reading
Xtract Wins European IT Excellence Award
London, UK and Helsinki, Finland – Xtract is the winner of the European IT Excellence Award for Business Intelligence. This award recognises business solutions rewarding excellence in the development and the delivery of real end-user solutions.
Social Links 2.5 – Automated, Socially Intelligent Software to Revolutionise Operators' Marketing
London, UK and Helsinki, Finland – In 2007 the implications of digital media, marketing and communications took global centre stage, with the understanding that targeted digital marketing and advertising communications can be significantly more effective, thereby delivering better marketing ROI. … Continue reading
Xtract makes it to the Top Ten Finalists of GSMA Mobile Innovation Global Award
London, UK and Helsinki, Finland: The GSM Association (GSMA) has announced that Xtract is one of the top ten finalists for the 2008 Mobile Innovation Global Awards. These awards encourage breakthrough technology, applications and services in the mobile industry by … Continue reading
MobileMonday Showcases Industry Innovators at the Mobile World Congress in Barcelona
Helsinki, Finland and Barcelona, Spain – MobileMonday, the global community of mobile innovators, visionaries, and developers, will present the most exciting young mobile industry innovators at the MobileMonday Peer Awards during the Mobile World Congress in Barcelona, Spain on February … Continue reading
Xtract and Greenplum Partner to offer a Complete Solution for Social Intelligence
Solution combines Greenplum’s efficiency to collect, store and manage large amounts of data with Xtract’s expertise in social network and behavior analytics for marketing Helsinki, Finland and San Mateo, Calif., November 8, 2007 – Greenplum and Xtract have entered a … Continue reading