Helsinki, Finland and London, England — 8 June 2009 - Xtract marketing director Arlinda Sipila will be chairing and speaking at the IIR Business & Telecoms Business Intelligence event this week in Amsterdam.
Today, Sipila will chair the pre-conference workshop, “Subscriber data – A goldmine of opportunity for mobile operator marketing.” The agenda for the session includes the following talks:
10.00 Subscriber social networks, social Influence and 3D customer profiling
10.30 Making it easy for the operator to utilise social intelligence for business
11.30 Monetising with social intelligence
In addition, on day two of the conference, Wednesday 10 June, Sipila will deliver a presentation titled “Social network intelligence: Utilising customer data effectively in marketing,” at 10:20am. The presentation will discuss topics including:
• The ‘active’ footprints that users leave behind in social media and how they can be analysed for improved, more individually relevant, marketing and advertising
• Mining the stories that customer data can tell an advertiser, and the sometimes-competing goal of maintaining user privacy
To schedule a one-to-one briefing with Xtract, or to obtain a copy of the presentations, please use the press contact details below.
About IIR Business Intelligence Conference
Held in the Hotel Okura, Amsterdam, Netherlands from Monday 8 June to Thursday 11 June, the conference will include speakers from companies including O2, Orange, Amdocs, Vodafone and Xtract. The programme will focus on practical strategies currently being deployed worldwide to optimise the planning, building and improvement of business intelligence.
About Xtract
Xtract (www.xtract.com) refines social interaction, behaviour and demographic data to create accurate 3D user profiles. These profiles for the first time utilise data as a dynamic tool in the day-to-day marketing for effective and intelligent targeting of campaigns and advertising. Xtract’s Social Links is an automated, self-learning solution capable of analysing billions of mobile transactions with easy to use and actionable tools for operators to define accurate target groups for their marketing campaigns.
Press contact
Emily McDaid
emily(at)hatch-pr.com


