Press Releases

Xtract is pleased to announce that our HQ in Finland was relocated as we have grown out of our existing location. Our new space will prepare us for further growth during 2007 and beyond!
We´re still located in Herttoniemi, in the Opus Business Park on Hitsajaankatu.Accordingly, our address and contact details remain the same.

Leading experts of Social Network Analysis, including Dr. Jari Saramäki, a co-founder and member of the scientific advicory board of Xtract, has published a new scientific paper. You can find it here.

They find out that neither the weakest nor the strongest links in a social network are crucial for diffusion of information. Instead, meadium-strength links count. The weak links are limited by their information-carrying capacity, while the strongest links carry the information only locally, trapping it to communities

Jouko Ahvenainen, President at Xtract, will present Xtract´s views at Informa´s Marketing Mobile Services Summit, 3-5 October 2006 in Lisbon. The summit concentrates on issues around targeting, marketing and delivering consistent customer experience to maximize ARPU.
On Wed 4 October Mr. Ahvenainen will present Xtract´s views about “Employing Focused Market Intelligence - Qualifying Marketing Strategy against Surveyed Customers and Prospects and Actual Usage Data”.The presentation emphasises the signifigance of Alpha User and Community Relationship Management aspects as key drivers for customer oriented mobile marketing strategy.

For more information please visit:
www.informatm.com/custex

Xtract releases a new demo of Xtract Social Links (XSL) before the launch of XSL 2.0

About Xtract
Xtract Ltd, headquartered in Helsinki, Finland, is a leading automated customer analytics company. Xtract solutions analyze millions of customer transactions every hour, bringing concrete, real-time results to businesses across Europe.

Jouko Ahvenainen, President at Xtract, will present Xtract´s views at Informa´s Mobile Customer Retention & Loyalty, 25-27 April 2006 in Cannes, conference. The conference offers the opportunity to determine the optimum strategies and techniques that clients can employ in operations in order to retain and build loyalty among customers.

Mr. Ahvenainen will act as Chairman of the day on 27 April and host discussions about CRM strategies to drive customer retention and loyalty. On 28 April Xtract will host a full-day post conference workshop “Exploiting Data Analytics to Achieve Customer Retention and Loyalty”.

For more information please visit:
www.informatm.com/retention