Solution combines Greenplum’s efficiency to collect, store and manage large amounts of data with Xtract’s expertise in social network and behavior analytics for marketing
Helsinki, Finland and San Mateo, Calif., November 8, 2007 – Greenplum and Xtract have entered a partnership program to offer an advanced and comprehensive solution for social intelligence, the analysis of detailed data from social networks and other communities to enable greater insight into user preferences, relationships, and behavior. The partnership includes cooperation in research and development as well as sales and marketing.
