Solution combines Greenplum’s efficiency to collect, store and manage large amounts of data with Xtract’s expertise in social network and behavior analytics for marketing
Helsinki, Finland and San Mateo, Calif., November 8, 2007 – Greenplum and Xtract have entered a partnership program to offer an advanced and comprehensive solution for social intelligence, the analysis of detailed data from social networks and other communities to enable greater insight into user preferences, relationships, and behavior. The partnership includes cooperation in research and development as well as sales and marketing.
The new version of Xtract’s flagship analytics product, Xtract Social Links 2.5, utilises Greenplum’s open source data warehousing solution. Xract’s Social Links is the leading social analytics product, providing out-of-the-box tools to analyze community data and to identify the most influential customers, the Alpha Users&tm;, in those communities. This new type of analytics, combined with Xtract´s self learning and predictive modeling tools set new standards for deep customer insight.
Two major mobile operators in Europe and Asia have deployed and are actively using the joint solution. Marketing departments at companies that serve large communities of users, including mobile operators, retail, media and online companies, can benefit from this partnership as it offers them a complete, integrated solution with a short time to market.
“At Greenplum, we are thrilled about Xtract analytics innovation for analyzing vast data amounts that are typical for our customers. The combined value proposition of our data warehousing and Xtract Social Links for mobile and online community marketing is groundbreaking, as it provides marketers a totally new way of understanding their customers,” says Bary Butler, VP for International Operations at Greenplum.
“Xtract Social Links utilises behavior and communication data from Communication Data Records, Click Stream and other data sources. Thus, by nature, it needs to cope with large amounts of transactional data. After evaluating different options, we have found Greenplum Data Warehousing solution an ideal choice. Together with Greenplum we can provide an efficient path for the management of analytics data and linear scalability to deal with hundreds of terabytes of raw data,” said Kimmo Kiviluoto, CEO of Xtract.
About Xtract
Xtract is the trusted partner in community marketing intelligence. We help mobile operators, media companies and consumer businesses to deliver efficient marketing by predicting customer behavior – giving meaning and life to raw customer data. Xtract enables marketing departments to leverage and deliver on the potential of their brand assets, by understanding their customers and their behavior, the communities they belong to and how they interact within those communities. Our core strengths are in social network analytics and process optimization.
Xtract is based in London and Helsinki, and operates across Europe and Asia, working with over 50 blue-chip companies with intensive customer data. www.xtract.com
About Greenplum
Greenplum develops the world’s fastest, most scalable database software for Business Intelligence and Data Warehousing. Greenplum Database, the company’s breakthrough database software product, enables companies to analyze terabytes of information faster and more cost effectively than traditional data warehouse solutions, allowing organizations to fully leverage their data to gain critical insights into the past, present and future and achieve and extend their competitive advantage in the marketplace. Greenplum Database also powers the Sun Data Warehouse Appliance, which integrates servers, storage and database to deliver industry leading performance, scalability, and cost of ownership. For more information about Greenplum, visit www.greenplum.com.
