London, UK and Helsinki, Finland - Xtract is the winner of the European IT Excellence Award for Business Intelligence. This award recognises business solutions rewarding excellence in the development and the delivery of real end-user solutions.
The entry by Xtract for its client BLYK showed not only a real understanding of what the client was trying to achieve but also a level of skill and excellence in solution delivery that the judges felt was a winning formulae in the Business Intelligence category, commented John Chapman, awards organiser and Editorial Director of IT Europa.
Xtract’s Social Links is the world’s first commercially available software for analysing social network interactions within large scale mobile communication networks. Social Links ability to deliver a far higher return on investments for its clients has been proven in a series of trials and full-scale projects with mobile operators around the globe.
In 2007 the implications of digital media, marketing and communications took global centre stage, with the understanding that targeted digital marketing and advertising communications can be significantly more effective, thereby delivering better marketing ROI. Nowhere was this more evident than in mobile advertising and marketing.
All mobile communications with the right tools can aggregate into delivering deep insight into customers, needs and preferences, which can then be monetised. Such insight is called Social Intelligence.
About Xtract Social Links
Xtract Social Links transforms the latest scientific findings in the area of social network analysis into automated tools for real-time customer profiling and targeting of marketing activities - such as targeted advertising, churn retention and upselling. It contains tools for combining the network information with predictive modelling, relevant for specific business applications including reporting and visualization tools - making it a complete product for the mobile operator’s use.
Xtract Social Links identifies the underlying network structures within the subscriber base, divides it into communities and classifies subscribers based on their social influence. The result is a completely new method of customer insight and marketing capability. With new, self-learning customer profiles through multi-dimensional analytics of real operator customer mobile operators can enjoy major business benefits. These range from the reduction of churn through efficient campaigns, to rapid increase of revenues from intelligent new customer acquisition and product launch campaigns.
About Xtract
Xtract is the global trusted partner and innovator in Social Marketing and Advertising Intelligence. It enables digital media and mobile industries to monetise their digital communities and social networks. Xtract is capable of taking large and multiple raw data flows and turn those data flows into unique Social Marketing and Social Advertising Intelligence. Through the marriage of deep science, advanced mathematics and leading edge knowledge into social networks, Xtract is able to use that unique intelligence via a patented set of tools and process to enable its clients for example to:
- Deliver highly targeted advertising across the 3 screens
- Increase the (value) cost of ads delivered to the mobile platform
- Reduce Churn
- Increase customer loyalty
- Launch new products and services into the marketplace at greater speed and lower cost
- Enable highly effective virality
- Effectively monetise digital communities
- Significantly reduce marketing costs
Xtract operates across Europe and Asia, working with over 50 blue-chip companies with intensive customer data.
Headquarters are in London, UK and the R&D centre of excellence in Helsinki, Finland.
