White papers on Xtract concepts to provide in-depth understanding of social marketing intelligence.
Xtract White Paper: Who are really your most valuable customers, February 6th, 2009
Who are really your most valuable customers - Introducing the concept of Social Revenue
Who are really your most valuable customers - Introducing the concept of Social Revenue
Xtract White Paper: Brands need People and People Need Brands, October 30th, 2008
Brands Need People and People Need brands: How social analytics benefit consumers while protecting their privacy
Brands Need People and People Need brands: How social analytics benefit consumers while protecting their privacy
Xtract White Paper: Social Advertising Intelligence, October 3rd, 2008
Social Advertising Intelligence: How to reach consumers with active advertising
Social Advertising Intelligence: How to reach consumers with active advertising
