White Paper: Brands need People and People need Brands

Executive Summary: With the help of new social tools, consumers get information on exactly those products and services they are interested in without receiving any ads that do not interest them. Using these tools, the consumers can decide, what information they want to reveal to the advertisers and what to keep private.

For marketers and advertisers, this is a unique opportunity. They can concentrate on promoting their products and services to those who have already shown interest to them. This makes many new business opportunities arise both in mobile and online markets.