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Executive Summary:
Fighting churn effectively is a complex undertaking. Poorly targeted, one-size-fits-all customer retention activities can easily lead to customer value being destroyed rather than created owing to customers who were going to stay loyal taking the benefits of attractive retention rewards.
This document describes how Social Intelligence powered predictive analytics can help mobile operators to fight churn more effectively by:
1. Improving the targeting accuracy and success rates of their retention activities
2. Helping them to formulate their customer retention strategies around a true understanding of the characteristics of churn in their particular network.
