White Papers

White papers on Xtract concepts to provide in-depth understanding of social marketing intelligence.

Xtract White Paper: Matching products and customers, June 17th, 2010
Improving customer satisfaction with predictive analytics in product marketing
Xtract White Paper: Business-driven Churn Management, May 20th, 2010
The roadmap to effective and efficient churn management using predictive analytics.
Xtract White Paper: Using Social Network Insight To Its Full Extent, February 19th, 2010
Using Social Network Insight To Its Full Extent – Introducing the concept of Social Revenue