Xtract White Paper:
Xtract White Paper: Helping Prepaid Operators, February 19th, 2010:
helping prepaid operators avoid value-destroying marketing campaigns and increase marketing effectiveness
Xtract White Paper:
Xtract White Paper: Using Social Network Insight To Its Full Extent, February 19th, 2010:
Using Social Network Insight To Its Full Extent – Introducing the concept of Social Revenue
Xtract White Paper:
Who are really your most valuable customers:
Who are really your most valuable customers – Introducing the concept of Social Revenue, February 6th, 2009
Xtract White Paper:
Brands need People and People Need Brands: How social analytics benefit consumers while protecting their privacy, October 30th, 2008