Effective and efficient marketing in today’s changing environment means keeping a step ahead of your customers.
The capability to predict their behavior – and their influence on others to behave in a similar way – is prerequisite to successful proactive marketing. Social Links analyses behaviour, interactions and demographic data from your subscriber network to identify the best targets for effective and personalized marketing campaigns. The result: improved customer retention and acquisition and increased marketing ROI.
Social Links is available as a licensable software product or as a hosted service, Social Links On-Demand.
Marketing
Social Links maximizes the success of your marketing campaigns by identifying the most legitimate targets. It provides a unique, intuitive user dashboard for marketers to identify and analyze behaviours and trends within their customer base. This enables accurate targeting and personalization of campaign messages, offers and channels, by benchmarking specific target groups against the population average.
Analytics
The analytical models of Social Links have been proven over and over again to provide extremely accurate campaign targeting. Models are based on highly granular data, revealing even the most subtle nuances that impact customer behaviour. The models also self-learn and automatically adjust to changes in the network every time they are used. Social Links may be used as a standalone predictive analytical tool, or alternatively to complement your existing analytical models by introducing the understanding of social context and influence.
IT
Social Links is easily integrated into existing data warehouse, CRM and campaign management solutions through simple text file interfaces. The powerful integrated data repository solution enables complex tasks such as performance optimization to be completely isolated from the other components of the environment. Social Links is completely scalable, providing continued, cost-efficient performance as your needs evolve. Your IT team will also value Social Links’ stringent privacy policies and use of anonymous data, especially when used as an On-Demand service.
Contact us for more information: info(at)xtract.com
