3D profiles that utilise social influence, behaviour and demographic information for more efficient targeting of your marketing campaigns
Digital data is one of the most powerful assets you have and Xtract helps you to monetise it. Our unique set of social intelligence solutions sharpens your targets for effective marketing campaigns to prevent churn, launch new products and acquire new customers.
Xtract Social Links analyses social interactions, behaviour and demographic data that
mobile operators and online companies already have, to create accurate, real time consumer profiles. These profiles are used for effective and personalised marketing which is a necessity in today’s socio-economic environment.
Mobile Operators
Mobile Operators sit on a gold mine of subscriber data and therefore have the best potential for obtaining deep customer insight. Social Links can revolutionise operator marketing and CRM operations with new customer profiles that are self-learning and enable the operator to deliver marketing that is personal, relevant and compelling to subscribers. By making marketing less about ‘you’ and more about ‘them,’ campaigns become more engaging and spread through your subscriber base virally.
Online Social Media
Social Links for Online Social Media is a powerful solution for advertisers and marketers to gain customer insight as well as target and manage personalised and automated campaigns. With accurate, three-dimensional profiling, based on customers’ social, behavioural and demographic information, advertising campaigns have greater impact and can be seen by the most relevant subscribers at the time they should see the adverts.
Influential Customers
Completely anonymous, individual level information can be used to estimate the status and future of the individual alone. However, other people’s opinions and behaviours affect our daily decisions. Numerous studies have shown that word-of-mouth is the biggest influencing factor for most important purchasing decisions. But some people have more influence in their circle than others. These are the people giving advice, and whose opinions people listen to. In addition to the influential people actively impacting the decisions made by their friends, the imitation factor is important. The will to follow decisions made by the im¬portant and influential individual in ones’ community affect decisions passively.
Social network intelligence is capable of estimating the influence of an individual on his or her friends. The influence level indicates how one’s actions and recommendations would spread in the community and affect the decisions made by others.
What does Xtract Social Links do?
Xtract Social Links enables users to leverage social intelligence in their marketing actions, improving the results of customer loyalty, customer acquisition, and product launch and uptake campaigns.
For whom is Xtract Social Links designed?
Xtract Social Links is designed for mobile operators and online social media companies who have massive amounts of communication and transaction data. Social Links offers benefits to both the marketing department and CRM managers. Analysts can utilize it for selecting the most effective targets, the influencers, in the target audience. CRM managers can use it in customer valuation.
Why is Xtract Social Links important?
Word-of-mouth influence has proven to be the most important factor in decision-making among consumers in numerous studies. Xtract Social Links makes it possible to capture and use the word of mouth effect. With Xtract Social Links users can improve the efficiency of marketing and CRM operations drastically, often by twice as much, resulting in better return on marketing investment.
Contact us for more information: info(at)xtract.com
