Xtract solutions for brands enable marketers to run a dramatically more efficient marketing. We help you to understand and act upon information about communities and social Interactions. In addition, we equip you with tools to efficiently utilise other relevant targeting methods such as consumer behaviour data, market research and demographics.
Xtract helps marketers to pull together all relevant data from various sources, applying efficient data fusion and transaction data analysis techniques to it. The result? Accurate, fact-based description of behaviour patterns of small consumer segments or even individual consumers.
Social marketing intelligence is revolutionising marketing and commerce.
In fact companies will not properly monetise in the digital age without community marketing intelligence. In today’s digitally networked and connected world we can better capture data flows. Therefore, harvesting and shaping the data into unique intelligence becomes of fundamental importance from a commercial perspective for all industries.
Xtract’s solutions can be tailored to suit your particular needs. However, a typical installation consists of the following elements:
- Xtract Analytics Platform - our proprietary technology for recognising communities and social interactions
- Xtract Autoscore - high-performance analytics technology that transforms raw data into actionable business parameters such as predictions, profiles, scores
- Data Warehousing - storing the relevant consumer analytics data and derived business parameters
- Business Rules - quick & efficient management of business logic directly by business users
- Reporting - transparency & measurability of results
Examples of our Marketing Solutions
- Community Marketing
- Segmentation
- Best Next Activity sales optimization
- Customer Data Management
