Xtract » Solutions » Demographics Prediction

In prepaid environments, customers are almost always unprofiled. Without basic facts like age and gender, it is practically impossible to carry out well targeted marketing campaigns with any level of personalization. This in turn, leads to inefficient broadcast marketing campaigns with poor impact and low ROI.

Uniquely, Social Links can predict the demographics information for these unknown parts of your customer base. This is achieved by comparing them with subscribers where such information exists. Once predicted, Social Links reveals further insight on these customers’ behaviour and social network – invaluable for campaign planning purposes.

Demographics Prediction brings excellent results. In a recent project, the prediction accuracy was almost four times higher than using random methods. Allowing for some more deviation in the results, Social Links Demographics Prediction achieved 60% accuracy.