Best-Next-Action Analytics For Finance
How can you personalise offers to increase take-up? How can you minimise churn and reductions in customer value? How can you extract maximum value from customer contact time? The Xtract Best-Next-Action (BNA) solution has the answers. Ensuring you can increase customer value, our BNA solution predicts behaviour across your database. Our models enable you to identify product propensity and so implement highly-effective up- and/or cross-selling initiatives. Predicting customer and product churn also provides the platform for increasing loyalty and repeat purchasing.
With our BNA solution, you can optimise the timing and content of your customer contact across every channel. You can identify the specific customer target groups who are most open to cross-selling, and those for whom churn prevention measures will be most effective. You can also integrate BNA into call centre activity, ensuring operatives can easily identify and act upon cross-selling and churn prevention opportunities.
Our BNA solution has two key drivers:
• Our Best-Next-Offer (BNO) model that selects the best offers to be made for different customer groups.
• Our Churn model that computes the propensities for customer or product churn.
In call centre applications, our BNA also includes our Best-Next-Resource (BNR) model that automatically highlights key cross-sell and churn prevention customers for your operatives, and provides relevant action points.
Our BNA solution enables you to:
• Deliver personalised campaigns with higher take-up rates and so better ROI.
• Improve up- and cross-selling by targeting the most receptive customers with the most relevant offers.
• Increase call centre efficiency and profitability.
• Achieve higher customer satisfaction rates.