Digital technologies are changing the way people communicate and find information.
We no longer live in a PUSH society. We now live in a PULL society - a world of search in which individuals pull down the experiences and information relevant to their lifestyle and share them with others. This has fundamental implications for all traditional mass media.
Harness the Power of Social Advertising Intelligence
The interactions between social networks, communities, and individuals can be highly valuable assets, and knowledge about these interactions is a critical tool. Our clients utilise our social marketing intelligence to better understand their customers’ behaviour and, more importantly, how these groups and the individuals within them interact and influence each other. More than 70% of people say they choose a product or service because friends and family have recommended them (Source: Henley Centre 2004).
Xtract enables you to deeply understand your customers so that you can utilise the word of mouth channel in your advertising. Behavioural and social networking knowledge offer opportunities for highly accurate targeted advertising.
Xtract brings value to our customers across all mass media: Print and Online publishing, TV, Radio, Internet and Mobile. Our solutions facilitate the analytics of customer data, creation and management of campaigns, and the delivery of marketing across these new channels.
How we do it?
Xtract’s solutions can be tailored to suit your particular needs. However, a typical installation consists of the following elements:
- Xtract Analytics Platform - our proprietary technology for recognising communities and social interactions
- Xtract Autoscore - high-performance analytics technology that transforms raw data into actionable business parameters such as predictions, profiles, scores
- Data Warehousing - storing the relevant consumer analytics data and derived business parameters
- Business Rules - quick & efficient management of business logic directly by business users
- Reporting - transparency & measurability of results.
