Advanced Analytics Powered By Social Intelligence For Mobile Operators
Xtract Social Links is our leading Advanced Analytics solution that delivers next-generation customer value management for mobile operators.
Each of our Social Links application-specific modules is designed to equip you with the most effective target selection and campaign optimisation so that you can increase ARPU and reduce churn.
Churn Prevention module
• Predicts the most likely pre-paid and post-paid churners.
• Identifies the most likely multi-SIM users and rotational churners.
• Identifies the most likely churners of specific services.
Service Promotions module
• Creates customer scoring for boosting service up- and cross-sell campaigns plus product launches.
• Optimises pre-paid top-up campaigns to deliver maximum profit.
Customer Acquisition module
• Identifies the most likely recruiters amongst existing customers to boost new customer acquisition activity.
Profiling module
• Enables you to monetise unknown customers for targeted and relevant mobile advertising.
Xtract Social Links is fully automated and integrates directly with your existing operational systems and processes, including campaign management and execution plus CRM systems.