Churn Prevention
Our Social Links Churn Prevention module enables you to reduce churn in both pre-paid and post-paid environments. Customer retention campaigns powered by Social Intelligence can be organised to target potential churners at the critical time with personalised offers and channels.
With our Social Links Churn Prevention module, you can significantly increase prediction accuracy, improve take-up rates and optimise your engagement with subscribers to achieve superior customer retention rates.
The prediction accuracy of Social Links has been shown to be twice as effective as current best-in-class competitor solutions, whilst delivering a seven-fold improvement compared to a random selection of alternatives. Such superior accuracy has a major impact on retention campaign business cases. Poor targeting can actually deliver negative campaign results, with many of those targeted not actually planning to churn but still receiving and accepting offers. With Social Links, superior prediction accuracy enables these campaigns to be more profitable by providing significantly more accurate targets – the people who are actually planning to churn.
Social Links also improves campaign take-up rates by including campaign response rates in our Advanced Analytical models. This means that your resource and financial investment is directed only at those subscribers who can be retained.
Engagement optimisation drives your customer retention and value management even further. By optimising the offer per subscriber, the timing of the offer, the offer value and the incentive, you can achieve better retention and customer value management results.
Using our superior, forward-looking prediction capability, you can now approach subscribers whilst they are still active in the network and so easily contacted. This is particularly critical in the pre-paid domain, where there are no fixed contract periods and a customer can stop using the service at any time.
With our product user and churn insight, delivered through a graphical user interface, you can significantly enhance the planning of successful personalised campaigns.