Leveraging your existing customers’ positive influence on peers currently with different networks, can result in massive efficiency benefits and reduced costs of customer acquisition.
Member-get-member campaigns are, by their nature, based on social networks. The Social Links Customer Acquisition module identifies customers with the highest probability of successfully recruiting others, taking into account how many members of those customers’ social networks are outside current customer base, influence and historical behaviour. This data regarding new customers and potential recruiters provides excellent insight for designing campaign incentives for both groups.
In one Social Links Customer Acquisition module project, new customer acquisition increased by 25%, compared with 4% with using previous methods.
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