Social Links Profiling module reveals vital, previously unknown information on mobile operator’s customers. Operator’s marketing and mobile advertising activities are now able to tag more customers based on values, interest and demographics data with automatically updated customer level profiles.
Social Links Profiling module enables operators to monetize their previously unknown customers by providing advertisers and operators’ marketing teams with customer level profiles filled with predicted attributes of demographics, values and interest data.
Advertisers and marketers can now enlarge their target audience with new customers selected from the previous unknown part of the customer base based on new type of attributes.
Social Links Profiling module utilizes Advanced Analytics powered by Social Intelligence. The predictions become more accurate over time as more information on the customers is gained.