Social Links Service Promotion module makes it fast and easy to identify which of your customers are most likely to take up your new value added services, as well as those who will influence others’ decisions to do the same.
The module combines the social influence formation with propensity scoring for a given product or service per subscriber, giving you the base for the most successful launches, up-selling and cross-selling campaigns by ensuring direct pull from targets and enabling viral spread. The product user and campaign target insight, through graphical user interface, assist in the planning of successful personalized campaigns.
Social Intelligence powered product marketing campaigns can significantly increase product uptake. For example, in a recent project, with a product related to a communications service, the operator had an existing, advanced model for targeting purposes based purely on CRM data. Implementing Social Links Product Marketing module directly resulted in a 14-fold product uptake