Mobile has the best potential for social marketing intelligence. The solutions that Xtract has developed can revolutionise your marketing with new customer profiles that are self-learning through multi-dimensional analytics of real operator customer data.
With our solutions, mobile operators can tackle some of the crucial challenges:
- High costs for customer acquisition
- Loyalty and high churn rate
- Targeting of product offers
Turn Mobile into an advertising platform
With Xtract, you can turn the mobile phone into an advertising platform to deliver commercial messaging that is timely, relevant and contextual - harnessing the long tail of commerce.
How we do it?
Xtract’s solutions can be tailored to suit your particular needs. However, a typical installation consists of the following elements:
* Xtract Analytics Platform - our proprietary technology for recognising communities and social interactions
* Xtract Autoscore - high-performance analytics technology that transforms raw data into actionable business parameters such as predictions, profiles, scores
* Data Warehousing - storing the relevant consumer analytics data and derived business parameters
* Business Rules - quick & efficient management of business logic directly by business users.
* Reporting - transparency & measurability of results
