Social Links Product Marketing module makes it fast and easy to identify which of your customers are most likely to take up your new value added services, as well as those who will influence others’ decisions to do the same.
The module combines the social influence formation with probability scoring for a given product or service, giving you the base for the most successful launches, upselling and cross-selling campaigns by ensuring direct pull from targets and enabling viral spread. The product user and campaign target insight assist in the planning of successful personalized campaigns.
Social Intelligence powered product marketing campaigns can significantly increase product uptake. For example, in a recent project, with a product related to a communications service, the operator had an existing, advanced model for targeting purposes based purely on CRM data. Implementing Social Links Product Marketing module directly resulted in a 14-fold product uptake.
Contact us for more information: info(at)xtract.com
Social Links up and running in 45 days
Case Studies
* Viral Product Launch
* Reducing the Pain of Churn
* Efficiently Acquire New Customers
* Targeted Mobile Advertising
White Papers
* Xtract White Paper: Matching products and customers
* Business-driven Churn Management
* Helping Prepaid Operators
* Using Social Network Insight To Its Full Extent
* Social Revenue
* Brands need People and People Need Brands
