Tag Archives: Advertising
White paper on consumer benefits and privacy protection
We have a brand new white paper online on the topic Brands need People and People need Brands: How social analytics benefit consumers while protecting their privacy. Using new social tools, consumers can decide, what information … Continue reading
Posted in Analytics, Influences & Alpha Users, Marketing, Publications
Tagged Advertising, white paper
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White paper on Social Advertising Intelligence
We have a new white paper online on the topic Social Advertising Intelligence: How to reach consumers with active advertising. Customers are increasingly moving from mass broadcast media to social media, making current advertising processes less … Continue reading