With Xtract Social Links Base, the foundation of Xtract Social Links, you can find the generic Alpha Users. These influencers are the most connected customers in the social network, especially great for customer understanding and feedback, but not directly related to any products. But what if you want to advertise two different products to Alpha Users: one about Mobile TV and a second one about push e-mail? Or, here’s another option, what if you wanted to advertise a new 12 months contract with cheaper rates to those about to churn, and a contract to those with a lot of connections outside the operator’s customer base? Xtract Social Links add-on modules enable you to find specific Alpha Users:

• Product Alphas are the influencers who have a highest probability to buy a specific product, the most receptive neighbours to this product and the highest effect on the product penetration rate.
• Churn Alphas are the customers who have a highest probability to leave the operator and take neighbours with them, so the ones you will want to keep at all prices.
• Acquisition Alphas are the customers who have the most connections to people outside the operator’s network, therefore the best to target for new customer acquisition campaigns.

Once you have the Alpha Users to target, you can for example create one or several personalised campaigns based on your segmentation. Read more about these add-on modules on the Xtract Social Links page.

We’re getting more content on youtube! Maybe we’ll end up having soon clips from last week’s Xtract birthday after party.