Blog was not invented in China, but it has been hugely popular in this country. Nowadays, almost everybody has a blog, presenting whatever he/she feels like to. Its users range from Nintendo DSL gamers to pop stars, and its hosts range from Windows Live Spaces to the Chinese native blog host www.bokee.com. And nonetheless, many of these hosts are reported to have attracted a large number of users.
This popularity can be probably attributed to the common Chinese character of being self-contained. Many Chinese prefer to keep their opinions to themselves rather than speaking out aloud. However, they do have a desire to share their experiences and knowledge, if the communications channel is right. Blogs are clearly one of those. Very often, the Chinese simply exchange their blog addresses, and then, when sitting back at home, they talk to each other over the blog. Blogs have obviously facilitated information flow and the construction of social networks in this country and particularly among the youth.
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